Raleigh, NC’s newest beer store is aiming to revolutionize the way the capital city thinks about beer. Bottle Revolution (opening September 23rd, 2011 at 4025 Lake Boone Trail) hosted a special preview party one week ahead of the grand opening, giving curious beer lovers a taste of what they can expect from the shop. The space’s unique logo and striking orange paint scheme made an immediate impression, as did the welcoming vibe and energetic surroundings of the shop. Surrounded by restaurants and located just minutes from Rex Hospital, the RBC Center,and Carter-Finley Stadium, the shop endeavors to become more than just another place to buy beer. Owner Ted Gross has taken a people-pleasing approach to interacting with people and promoting the business from the moment his store became public knowledge. He’s offering coolers of beer to go, a “Year of Beer” membership, customer preference tracking, and a nice spot to have a cold one on-site. The preview party, which raised hundreds of dollars for the Wake County SPCA, featured breweries like Brooklyn, Southern Tier, Sweetwater, Big Boss, LoneRider, and Blue Point. The true star of the night, however, was Haw River Farmhouse Ales’ dry-hopped Rusted Plow Saison, a delectable brew full of yeasty, fruity flavors. Judging from the attendance at this event and the enthusiasm of the people and brewery reps, Bottle Revolution is going to be the place to be for beer in Raleigh. Check out our photos of the event below, and look for more news from the grand opening this Friday!